PRICING · FRACTIONAL COUNTRY MANAGER
You pay for my active time in the market – not layers of consultants.
Three fixed capacity levels let you start in a controlled way and scale when the pipeline and opportunities justify it. The person you meet before the agreement is also the person doing the work.
Carsten Hedekær · 30+ years in international B2B sales · Native-level German, Danish and English
THREE MODELS
The same person. Different capacity.
The price follows the time and continuity invested in the market. Expansion is the most balanced entry when new opportunities must be created and followed up properly. You may try to contact your local Business Centre since parts of a market assessment and advisory engagement may potentially be eligible for funding support. Market Embassy is listed as advisors at the danish “Erhvervshuse” / (Business Centres)
Growth
2 days per week
Prove market potential with lower risk
€5.600per month
€71,582 per year
- Market priorities and target groups
- Outbound sales and first meetings
- Distributor search and qualification
- Regular pipeline and activity reporting
Difference to illustrative benchmark€122,788 · approx. 65 % savings
RECOMMENDED ENTRY
Expansion
3 days per week
Continuous market development and follow-up
€8.400per month
€103,753 per year
- Outbound sales and consistent follow-up
- Regular customer visits
- Key Account and distributor development
- Quotations, trade fairs and negotiation
Difference to illustrative benchmark€90,617 · approx. 53% savings
Dedicated
4-5 days per week
A complete and dedicated DACH function
€10.400-12.800per month
€160,054 per year
- Intensive and systematic market development
- Strategic account plans and KAM
- Pipeline, CRM, forecast and budget
- Full-scale Country Management
Difference to illustrative benchmark€34,316 · approx. 20-32 % savings
All prices exclude VAT and travel costs. EUR amounts are converted from DKK at 7.46 and rounded. The benchmark is an illustration, not a claim that every company has the same internal cost.
WHAT YOU BUY
A senior sales function working directly in the market
The fee covers my agreed capacity and ongoing commercial responsibility – not only meeting hours or a one-off analysis.
Active sales
Prospecting, outreach, meeting booking and German-language follow-up.
Customer meetings
Local visits, needs discovery and development of real opportunities.
Distributors
Search, qualification, onboarding and ongoing development.
Key Accounts
Account plans, stakeholder dialogue and professional follow-up.
Pipeline and forecast
Visible management information, priorities and next actions.
Negotiation
Quotations, contracts, trade fairs and commercial progress.
THE PRACTICAL DIFFERENCE
A permanent hire can be right – once the market is proven.
Until then, Market Embassy can reduce commitment and start the work faster. Always compare against your actual salary, vehicle, HR and travel costs.
Building internally
- Recruitment and onboarding before full activity
- Fixed salary, pension, holidays, vehicle, IT and HR
- The full capacity is purchased from day one
- The company carries employment and market risk
Market Embassy
- Direct access to my experience from the start
- Capacity follows ambition and pipeline
- No fixed employment or recruitment cost
- Controlled scaling or exit is possible
TRAVEL
A simple model without a stream of small receipts
Working time is included in the monthly fee. The overseas daily rate covers normal accommodation costs when working near customers, distributors or trade fairs.
Standard overseas day
€354
- Hotel and meals
- Local transport and parking
- Bridge, road and environmental charges
- Travel insurance and minor work expenses
Major cities and trade fairs
€464
The same principle, adjusted for higher hotel and logistics costs. Flights, trains, ferries, car hire and mileage are charged separately by agreement.
KEY TERMS
Clear from the beginning
Invoicing
Fixed capacity is invoiced monthly in advance.
Notice
Current month plus one month mutual notice.
Travel
Settled after activity or through an agreed advance.
Scaling
Capacity can change as pipeline and needs change.
Final terms are set out in the specific client agreement and Market Embassy’s terms of business.
BREAK-EVEN EXAMPLE
How much additional business must finance the investment?
With an average order of €40,214 and a contribution margin of 35%, each additional order contributes approximately €14,075.
| Model | Annual investment | Mathematical break-even | Additional orders | Revenue at break-even |
|---|---|---|---|---|
| Growth | €71,582 | 5.1 | 5–6 | approx. €241,287 |
| Expansion | €103,753 | 7.4 | 7–8 | approx. €321,716 |
| Dedicated | €160,054 | 11.4 | 11–12 | approx. €482,574 |
The example must be adapted to your actual order value, margin and sales cycle. It is a decision tool – not a performance guarantee.
NEXT STEP
Let us calculate using your reality – not only my example.
I am happy to review your objectives, current market activity and economics and recommend the capacity I believe is commercially responsible.