PRICING · FRACTIONAL COUNTRY MANAGER

You pay for my active time in the market – not layers of consultants.

Three fixed capacity levels let you start in a controlled way and scale when the pipeline and opportunities justify it. The person you meet before the agreement is also the person doing the work.

Carsten Hedekær · 30+ years in international B2B sales · Native-level German

THREE MODELS

The same person. Different capacity.

The price follows the time and continuity invested in the market. Expansion is the most balanced entry when new opportunities must be created and followed up properly.

Growth

2 days per week

Prove market potential with lower risk

€5,965per month

€71,582 per year

  • Market priorities and target groups
  • Outbound sales and first meetings
  • Distributor search and qualification
  • Regular pipeline and activity reporting
Difference to illustrative benchmark€122,788 · approx. 63%
Discuss Growth with me

Dedicated

5 days per week

A complete and dedicated DACH function

€13,338per month

€160,054 per year

  • Intensive and systematic market development
  • Strategic account plans and KAM
  • Pipeline, CRM, forecast and budget
  • Full-scale Country Management
Difference to illustrative benchmark€34,316 · approx. 18%
Discuss Dedicated with me

All prices exclude VAT and travel costs. EUR amounts are converted from DKK at 7.46 and rounded. The benchmark is an illustration, not a claim that every company has the same internal cost.

WHAT YOU BUY

A senior sales function working directly in the market

The fee covers my agreed capacity and ongoing commercial responsibility – not only meeting hours or a one-off analysis.

Active sales

Prospecting, outreach, meeting booking and German-language follow-up.

Customer meetings

Local visits, needs discovery and development of real opportunities.

Distributors

Search, qualification, onboarding and ongoing development.

Key Accounts

Account plans, stakeholder dialogue and professional follow-up.

Pipeline and forecast

Visible management information, priorities and next actions.

Negotiation

Quotations, contracts, trade fairs and commercial progress.

THE PRACTICAL DIFFERENCE

A permanent hire can be right – once the market is proven.

Until then, Market Embassy can reduce commitment and start the work faster. Always compare against your actual salary, vehicle, HR and travel costs.

Building internally

  • Recruitment and onboarding before full activity
  • Fixed salary, pension, holidays, vehicle, IT and HR
  • The full capacity is purchased from day one
  • The company carries employment and market risk

Market Embassy

  • Direct access to my experience from the start
  • Capacity follows ambition and pipeline
  • No fixed employment or recruitment cost
  • Controlled scaling or exit is possible

TRAVEL

A simple model without a stream of small receipts

Working time is included in the monthly fee. The overseas daily rate covers normal accommodation costs when working near customers, distributors or trade fairs.

Standard overseas day

€436
  • Hotel and meals
  • Local transport and parking
  • Bridge, road and environmental charges
  • Travel insurance and minor work expenses

Major cities and trade fairs

€570

The same principle, adjusted for higher hotel and logistics costs. Flights, trains, ferries, car hire and mileage are charged separately by agreement.

KEY TERMS

Clear from the beginning

Invoicing

Fixed capacity is invoiced monthly in advance.

Notice

Current month plus one month mutual notice.

Travel

Settled after activity or through an agreed advance.

Scaling

Capacity can change as pipeline and needs change.

Final terms are set out in the specific client agreement and Market Embassy’s terms of business.

BREAK-EVEN EXAMPLE

How much additional business must finance the investment?

With an average order of €40,214 and a contribution margin of 35%, each additional order contributes approximately €14,075.

ModelAnnual investmentMathematical break-evenAdditional ordersRevenue at break-even
Growth€71,5825.15–6approx. €241,287
Expansion€103,7537.47–8approx. €321,716
Dedicated€160,05411.411–12approx. €482,574

The example must be adapted to your actual order value, margin and sales cycle. It is a decision tool – not a performance guarantee.

NEXT STEP

Let us calculate using your reality – not only my example.

I am happy to review your objectives, current market activity and economics and recommend the capacity I believe is commercially responsible.