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I find the right place to start
We prioritise segments, regions and target companies by realistic sales potential – not by the length of a theoretical prospect list.
CARSTEN HEDEKaeR · DACH MARKET DEVELOPMENT
Germany will not become your market by itself. Someone has to own it.
I am Carsten Hedekaer. Since 1994, I have worked with German customers, distributors and decision-makers. Market Embassy gives Scandinavian B2B companies the local sales presence they are missing – without hiring a full-time Country Manager first.
Native-level German – Danish – English · 30+ years in international B2B sales · Direct collaboration with me
MY APPROACH
I do not sell you a market report. I am out there moving the market
That means calling, booking meetings, visiting customers, finding partners, following quotations and negotiating. Week by week, you can see what has been done, what the market is saying and what should happen next.
Market Embassy is built for companies that are tired of Germany remaining a side project next to everyday operations.
WHAT I DO IN PRACTICE
From first contact to a real pipeline
The work is adapted to your product and industry, but the responsibility is the same: the market must be developed consistently and professionally.
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I open the conversations
I contact the right decision-makers in German and keep following up until there is a meeting, a clear next step or an honest no.
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I build local market coverage
Customers, distributors and partners are qualified and developed so your market access does not depend on chance or one isolated relationship.
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I move opportunities towards a decision
Meetings, quotations, negotiations and follow-up are brought together in a visible pipeline, showing management what is moving – and what is not.
ABOUT CARSTEN
Your customers meet me – not a changing project team.
I have worked in international B2B sales for more than 30 years, with Germany as a recurring core market. I have built distributor networks, managed sales operations, led a Danish company and negotiated complex agreements with private companies, channel partners and public decision-makers.
My experience includes technical products, industrial solutions, security and project-based sales. The common denominator is longer sales cycles, multiple stakeholders and the need for credible follow-up.
“You work directly with me – from the first market priorities to the customer meeting and the follow-up afterwards.”
WHAT I BRING
- German communication and negotiation at native level
- 30+ years in international B2B sales
- Building and developing distributor networks
- Key Account Management and complex sales processes
- Contracts, quotations, trade fairs and project follow-up
- Dialogue at both executive and operational level
Experience is used in the field – not as decoration in a presentation.
THE FIRST 90 DAYS
The activity should be visible early
We start with structure, but we do not wait three months before contacting the first customer.
Understand, choose and prepare
I learn the product, customer value and your current market experience. We then select target groups, messages and the first companies.
Contact and create meetings
Outbound sales, distributor conversations and meeting booking begin. We adjust quickly when the market reacts differently from expectations.
Build pipeline and choose the next level
Customer visits, real opportunities, quotations and partner discussions form a pipeline that supports the next investment decision.
Every week, you receive a brief and honest status.Who has been contacted? What is the market saying? What needs follow-up? Where should management become involved?
CAPACITY AND PRICING
The same person. A different pace.
You choose how much active market time to put in. Prices are open, so the conversation can focus on the business rather than guessing the fee.
Growth
2 days per week
€5,965 per monthValidate the market, build the first pipeline and qualify distributors.
Expansion
3 days per week
€8,646 per monthContinuous outbound sales, customer visits, KAM and partner development.
Dedicated
5 days per week
€13,338 per monthA full, dedicated market function with hands-on Country Management.
See the complete pricing structure, travel model and business case →
A GOOD FIT
I will also say so if the business case is not ready.
Market Embassy works best when the company truly prioritises the market and can respond when customers show interest.
- The product has a clear and documentable customer value
- Management wants real progress – not only market information
- Technical support, quotations and delivery can support sales
- There is willingness to adjust the message and effort to market feedback
LET US TALK
Which market is not being followed up properly today?
Call or write to me directly. The first conversation is about your product, your current experience and the result you genuinely want from Germany or the wider DACH region.