{"id":56,"date":"2026-08-06T15:38:20","date_gmt":"2026-08-06T15:38:20","guid":{"rendered":"https:\/\/market-embassy.dk\/?page_id=56"},"modified":"2026-08-07T06:27:20","modified_gmt":"2026-08-07T06:27:20","slug":"pricing","status":"publish","type":"page","link":"https:\/\/market-embassy.dk\/?page_id=56","title":{"rendered":"Pricing and savings"},"content":{"rendered":"\n<div class=\"me-pricing-page\" lang=\"en\">\n<section class=\"me-pricing-hero\"><div class=\"me-shell me-pricing-hero-grid\"><div><p class=\"me-eyebrow\">PRICING \u00b7 FRACTIONAL COUNTRY MANAGER<\/p><h1>You pay for my active time in the market \u2013 not layers of consultants.<\/h1><p class=\"me-pricing-lead\">Three fixed capacity levels let you start in a controlled way and scale when the pipeline and opportunities justify it. The person you meet before the agreement is also the person doing the work.<\/p><p class=\"me-personal-line\"><strong>Carsten Hedek\u00e6r<\/strong> \u00b7 30+ years in international B2B sales \u00b7 Native-level German<\/p><\/div>\n<aside class=\"me-benchmark-card\"><p class=\"me-panel-kicker\">ILLUSTRATIVE BENCHMARK<\/p><h2>Internal Country Manager<\/h2><strong>\u20ac194,370<\/strong><span>annual base cost before travel<\/span><p>A transparent example including salary, pension, holidays, vehicle, IT, recruitment and administration. Your own figures should be used in the final business case.<\/p><details><summary>See the assumptions<\/summary><ul><li>Salary: \u20ac113,941<\/li><li>Pension: \u20ac11,394<\/li><li>Holidays and related cost: \u20ac19,437<\/li><li>Vehicle and fuel: \u20ac20,777<\/li><li>IT, office and development: \u20ac10,724<\/li><li>Recruitment, HR and administration: \u20ac18,097<\/li><\/ul><\/details><\/aside><\/div><\/section>\n\n<section id=\"pricing-structure\" class=\"me-pricing-section me-pricing-plans\"><div class=\"me-shell\"><div class=\"me-section-head\"><p class=\"me-eyebrow\">THREE MODELS<\/p><h2>The same person. Different capacity.<\/h2><p>The price follows the time and continuity invested in the market. Expansion is the most balanced entry when new opportunities must be created and followed up properly.<\/p><\/div><div class=\"me-price-grid\">\n<article class=\"me-price-card\"><p class=\"me-plan-name\">Growth<\/p><h3>2 days per week<\/h3><p class=\"me-price-focus\">Prove market potential with lower risk<\/p><div class=\"me-price-amount\"><strong>\u20ac5,965<\/strong><span>per month<\/span><\/div><p class=\"me-price-annual\">\u20ac71,582 per year<\/p><ul><li>Market priorities and target groups<\/li><li>Outbound sales and first meetings<\/li><li>Distributor search and qualification<\/li><li>Regular pipeline and activity reporting<\/li><\/ul><div class=\"me-price-saving\"><span>Difference to illustrative benchmark<\/span><strong>\u20ac122,788 \u00b7 approx. 63%<\/strong><\/div><a href=\"mailto:ch@market-embassy.com?subject=Growth%20-%20Market%20Embassy\">Discuss Growth with me<\/a><\/article>\n<article class=\"me-price-card is-featured\"><span class=\"me-price-badge\">RECOMMENDED ENTRY<\/span><p class=\"me-plan-name\">Expansion<\/p><h3>3 days per week<\/h3><p class=\"me-price-focus\">Continuous market development and follow-up<\/p><div class=\"me-price-amount\"><strong>\u20ac8,646<\/strong><span>per month<\/span><\/div><p class=\"me-price-annual\">\u20ac103,753 per year<\/p><ul><li>Outbound sales and consistent follow-up<\/li><li>Regular customer visits<\/li><li>Key Account and distributor development<\/li><li>Quotations, trade fairs and negotiation<\/li><\/ul><div class=\"me-price-saving\"><span>Difference to illustrative benchmark<\/span><strong>\u20ac90,617 \u00b7 approx. 47%<\/strong><\/div><a href=\"mailto:ch@market-embassy.com?subject=Expansion%20-%20Market%20Embassy\">Discuss Expansion with me<\/a><\/article>\n<article class=\"me-price-card\"><p class=\"me-plan-name\">Dedicated<\/p><h3>5 days per week<\/h3><p class=\"me-price-focus\">A complete and dedicated DACH function<\/p><div class=\"me-price-amount\"><strong>\u20ac13,338<\/strong><span>per month<\/span><\/div><p class=\"me-price-annual\">\u20ac160,054 per year<\/p><ul><li>Intensive and systematic market development<\/li><li>Strategic account plans and KAM<\/li><li>Pipeline, CRM, forecast and budget<\/li><li>Full-scale Country Management<\/li><\/ul><div class=\"me-price-saving\"><span>Difference to illustrative benchmark<\/span><strong>\u20ac34,316 \u00b7 approx. 18%<\/strong><\/div><a href=\"mailto:ch@market-embassy.com?subject=Dedicated%20-%20Market%20Embassy\">Discuss Dedicated with me<\/a><\/article>\n<\/div><p class=\"me-price-note\">All prices exclude VAT and travel costs. EUR amounts are converted from DKK at 7.46 and rounded. The benchmark is an illustration, not a claim that every company has the same internal cost.<\/p><\/div><\/section>\n\n<section class=\"me-pricing-section me-pricing-scope\"><div class=\"me-shell\"><div class=\"me-section-head\"><p class=\"me-eyebrow\">WHAT YOU BUY<\/p><h2>A senior sales function working directly in the market<\/h2><p>The fee covers my agreed capacity and ongoing commercial responsibility \u2013 not only meeting hours or a one-off analysis.<\/p><\/div><div class=\"me-scope-grid\"><article><h3>Active sales<\/h3><p>Prospecting, outreach, meeting booking and German-language follow-up.<\/p><\/article><article><h3>Customer meetings<\/h3><p>Local visits, needs discovery and development of real opportunities.<\/p><\/article><article><h3>Distributors<\/h3><p>Search, qualification, onboarding and ongoing development.<\/p><\/article><article><h3>Key Accounts<\/h3><p>Account plans, stakeholder dialogue and professional follow-up.<\/p><\/article><article><h3>Pipeline and forecast<\/h3><p>Visible management information, priorities and next actions.<\/p><\/article><article><h3>Negotiation<\/h3><p>Quotations, contracts, trade fairs and commercial progress.<\/p><\/article><\/div><\/div><\/section>\n\n<section class=\"me-pricing-section me-pricing-why\"><div class=\"me-shell\"><div class=\"me-section-head\"><p class=\"me-eyebrow\">THE PRACTICAL DIFFERENCE<\/p><h2>A permanent hire can be right \u2013 once the market is proven.<\/h2><p>Until then, Market Embassy can reduce commitment and start the work faster. Always compare against your actual salary, vehicle, HR and travel costs.<\/p><\/div><div class=\"me-compare-grid\"><article class=\"is-fixed\"><h3>Building internally<\/h3><ul><li>Recruitment and onboarding before full activity<\/li><li>Fixed salary, pension, holidays, vehicle, IT and HR<\/li><li>The full capacity is purchased from day one<\/li><li>The company carries employment and market risk<\/li><\/ul><\/article><article class=\"is-market\"><h3>Market Embassy<\/h3><ul><li>Direct access to my experience from the start<\/li><li>Capacity follows ambition and pipeline<\/li><li>No fixed employment or recruitment cost<\/li><li>Controlled scaling or exit is possible<\/li><\/ul><\/article><\/div><\/div><\/section>\n\n<section class=\"me-pricing-section me-pricing-travel\"><div class=\"me-shell\"><div class=\"me-section-head me-section-head-light\"><p class=\"me-eyebrow\">TRAVEL<\/p><h2>A simple model without a stream of small receipts<\/h2><p>Working time is included in the monthly fee. The overseas daily rate covers normal accommodation costs when working near customers, distributors or trade fairs.<\/p><\/div><div class=\"me-travel-grid\"><article><div><h3>Standard overseas day<\/h3><strong>\u20ac436<\/strong><\/div><ul><li>Hotel and meals<\/li><li>Local transport and parking<\/li><li>Bridge, road and environmental charges<\/li><li>Travel insurance and minor work expenses<\/li><\/ul><\/article><article><div><h3>Major cities and trade fairs<\/h3><strong>\u20ac570<\/strong><\/div><p>The same principle, adjusted for higher hotel and logistics costs. Flights, trains, ferries, car hire and mileage are charged separately by agreement.<\/p><\/article><\/div><\/div><\/section>\n\n<section class=\"me-pricing-section me-terms\"><div class=\"me-shell\"><div class=\"me-section-head\"><p class=\"me-eyebrow\">KEY TERMS<\/p><h2>Clear from the beginning<\/h2><\/div><div class=\"me-terms-grid\"><article><strong>Invoicing<\/strong><p>Fixed capacity is invoiced monthly in advance.<\/p><\/article><article><strong>Notice<\/strong><p>Current month plus one month mutual notice.<\/p><\/article><article><strong>Travel<\/strong><p>Settled after activity or through an agreed advance.<\/p><\/article><article><strong>Scaling<\/strong><p>Capacity can change as pipeline and needs change.<\/p><\/article><\/div><p class=\"me-price-note\">Final terms are set out in the specific client agreement and Market Embassy\u2019s terms of business.<\/p><\/div><\/section>\n\n<section class=\"me-pricing-section me-pricing-roi\"><div class=\"me-shell\"><div class=\"me-section-head\"><p class=\"me-eyebrow\">BREAK-EVEN EXAMPLE<\/p><h2>How much additional business must finance the investment?<\/h2><p>With an average order of \u20ac40,214 and a contribution margin of 35%, each additional order contributes approximately \u20ac14,075.<\/p><\/div><div class=\"me-table-wrap\"><table><thead><tr><th>Model<\/th><th>Annual investment<\/th><th>Mathematical break-even<\/th><th>Additional orders<\/th><th>Revenue at break-even<\/th><\/tr><\/thead><tbody><tr><td>Growth<\/td><td>\u20ac71,582<\/td><td>5.1<\/td><td>5\u20136<\/td><td>approx. \u20ac241,287<\/td><\/tr><tr><td>Expansion<\/td><td>\u20ac103,753<\/td><td>7.4<\/td><td>7\u20138<\/td><td>approx. \u20ac321,716<\/td><\/tr><tr><td>Dedicated<\/td><td>\u20ac160,054<\/td><td>11.4<\/td><td>11\u201312<\/td><td>approx. \u20ac482,574<\/td><\/tr><\/tbody><\/table><\/div><p class=\"me-price-note\">The example must be adapted to your actual order value, margin and sales cycle. It is a decision tool \u2013 not a performance guarantee.<\/p><\/div><\/section>\n\n<section class=\"me-pricing-cta\"><div class=\"me-shell\"><p class=\"me-eyebrow\">NEXT STEP<\/p><h2>Let us calculate using your reality \u2013 not only my example.<\/h2><p>I am happy to review your objectives, current market activity and economics and recommend the capacity I believe is commercially responsible.<\/p><div class=\"me-button-row\"><a class=\"me-button me-button-primary\" href=\"mailto:ch@market-embassy.com\">Write to Carsten<\/a><a class=\"me-button me-button-secondary\" href=\"tel:+4541403555\">+45 41 40 35 55<\/a><\/div><\/div><\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>PRICING \u00b7 FRACTIONAL COUNTRY MANAGER You pay for my active time in the market \u2013 not layers of consultants. Three fixed capacity levels let you start in a controlled way and scale when the pipeline and opportunities justify it. The person you meet before the agreement is also the person doing the work. Carsten Hedek\u00e6r [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":18,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-market-pricing.php","meta":{"footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/market-embassy.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":2,"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages\/56\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages\/56\/revisions\/76"}],"up":[{"embeddable":true,"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages\/18"}],"wp:attachment":[{"href":"https:\/\/market-embassy.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}