{"id":18,"date":"2026-08-06T09:44:07","date_gmt":"2026-08-06T09:44:07","guid":{"rendered":"https:\/\/market-embassy.dk\/?page_id=18"},"modified":"2026-08-07T10:21:04","modified_gmt":"2026-08-07T10:21:04","slug":"en","status":"publish","type":"page","link":"https:\/\/market-embassy.dk\/?page_id=18","title":{"rendered":"Home \u2013 English"},"content":{"rendered":"\r\n<div class=\"me-homepage\" lang=\"en\">\r\n<section class=\"me-hero\">\r\n<div class=\"me-shell me-hero-grid\">\r\n<div class=\"me-hero-copy\">\r\n<p class=\"me-eyebrow\">CARSTEN HEDEKaeR \u00b7 DACH MARKET DEVELOPMENT<\/p>\r\n<h1>Germany will not become your market by itself. Someone has to own it.<\/h1>\r\n<p class=\"me-hero-lead\">I am Carsten Hedekaer. Since 1994, I have worked with German customers, distributors and decision-makers. Market Embassy gives Scandinavian B2B companies the local sales presence they are missing \u2013 without hiring a full-time Country Manager first.<\/p>\r\n<div class=\"me-button-row\"><a class=\"me-button me-button-primary\" href=\"mailto:ch@market-embassy.com?subject=Conversation%20about%20Germany\">Talk to Carsten<\/a><a class=\"me-button me-button-secondary\" href=\"#model\">See how I work<\/a><\/div>\r\n<p class=\"me-trust\">Native-level German &#8211; Danish &#8211; English \u00b7 30+ years in international B2B sales \u00b7 Direct collaboration with me<\/p>\r\n<\/div>\r\n<aside class=\"me-founder-card\">\r\n<div class=\"me-monogram\" aria-hidden=\"true\">CH<\/div>\r\n<p class=\"me-panel-kicker\">DIRECT COLLABORATION<\/p>\r\n<h2>I personally do the market work.<\/h2>\r\n<p>I make the first contact, meet customers, follow opportunities and keep you informed. There is no handover to a junior team after the first conversation.<\/p>\r\n<div class=\"me-founder-facts\">\r\n<div><strong>30+<\/strong>years of experience<\/div>\r\n<div><strong>DE<\/strong>native-level German<\/div>\r\n<div><strong>1994<\/strong>first German sales role<\/div>\r\n<\/div>\r\n<p class=\"me-founder-signature\"><strong>Carsten Hedekaer<\/strong>Founder \u00b7 DACH Market Development Expert<\/p>\r\n<\/aside>\r\n<\/div>\r\n<\/section>\r\n<section class=\"me-statement\">\r\n<div class=\"me-shell me-statement-grid\">\r\n<div>\r\n<p class=\"me-eyebrow\">MY APPROACH<\/p>\r\n<h2>I do not sell you a market report. I am out there moving the market<\/h2>\r\n<\/div>\r\n<div>\r\n<p>That means calling, booking meetings, visiting customers, finding partners, following quotations and negotiating. Week by week, you can see what has been done, what the market is saying and what should happen next.<\/p>\r\n<p class=\"me-note\">Market Embassy is built for companies that are tired of Germany remaining a side project next to everyday operations.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<section id=\"ydelser\" class=\"me-section me-services\">\r\n<div class=\"me-shell\">\r\n<div class=\"me-section-head\">\r\n<p class=\"me-eyebrow\">WHAT I DO IN PRACTICE<\/p>\r\n<h2>From first contact to a real pipeline<\/h2>\r\n<p>The work is adapted to your product and industry, but the responsibility is the same: the market must be developed consistently and professionally.<\/p>\r\n<\/div>\r\n<div class=\"me-service-grid\">\r\n<article class=\"me-service-card\">\r\n<p class=\"me-card-no\">01<\/p>\r\n<h3>I find the right place to start<\/h3>\r\n<p>We prioritise segments, regions and target companies by realistic sales potential \u2013 not by the length of a theoretical prospect list.<\/p>\r\n<\/article>\r\n<article class=\"me-service-card\">\r\n<p class=\"me-card-no\">02<\/p>\r\n<h3>I open the conversations<\/h3>\r\n<p>I contact the right decision-makers in German and keep following up until there is a meeting, a clear next step or an honest no.<\/p>\r\n<\/article>\r\n<article class=\"me-service-card\">\r\n<p class=\"me-card-no\">03<\/p>\r\n<h3>I build local market coverage<\/h3>\r\n<p>Customers, distributors and partners are qualified and developed so your market access does not depend on chance or one isolated relationship.<\/p>\r\n<\/article>\r\n<article class=\"me-service-card\">\r\n<p class=\"me-card-no\">04<\/p>\r\n<h3>I move opportunities towards a decision<\/h3>\r\n<p>Meetings, quotations, negotiations and follow-up are brought together in a visible pipeline, showing management what is moving \u2013 and what is not.<\/p>\r\n<\/article>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<section id=\"om\" class=\"me-section me-profile\">\r\n<div class=\"me-shell me-profile-grid\">\r\n<div class=\"me-profile-copy\">\r\n<p class=\"me-eyebrow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-65\" src=\"https:\/\/market-embassy.dk\/wp-content\/uploads\/2026\/08\/billede1-236x300.png\" alt=\"\" width=\"100\" height=\"127\" srcset=\"https:\/\/market-embassy.dk\/wp-content\/uploads\/2026\/08\/billede1-236x300.png 236w, https:\/\/market-embassy.dk\/wp-content\/uploads\/2026\/08\/billede1.png 503w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\u00a0 ABOUT CARSTEN<\/p>\r\n<h2>Your customers meet me \u2013\u00a0not a changing project team.<\/h2>\r\n<p>I have worked in international B2B sales for more than 30 years, with Germany as a recurring core market. I have built distributor networks, managed sales operations, led a Danish company and negotiated complex agreements with private companies, channel partners and public decision-makers.<\/p>\r\n<p>My experience includes technical products, industrial solutions, security and project-based sales. The common denominator is longer sales cycles, multiple stakeholders and the need for credible follow-up.<\/p>\r\n<blockquote>\u201cYou work directly with me \u2013 from the first market priorities to the customer meeting and the follow-up afterwards.\u201d<\/blockquote>\r\n<\/div>\r\n<div class=\"me-experience-card\">\r\n<p class=\"me-panel-kicker\">WHAT I BRING<\/p>\r\n<ul>\r\n<li>German communication and negotiation at native level<\/li>\r\n<li>30+ years in international B2B sales<\/li>\r\n<li>Building and developing distributor networks<\/li>\r\n<li>Key Account Management and complex sales processes<\/li>\r\n<li>Contracts, quotations, trade fairs and project follow-up<\/li>\r\n<li>Dialogue at both executive and operational level<\/li>\r\n<\/ul>\r\n<p class=\"me-small\">Experience is used in the field \u2013 not as decoration in a presentation.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<section id=\"model\" class=\"me-section me-process\">\r\n<div class=\"me-shell\">\r\n<div class=\"me-section-head me-section-head-light\">\r\n<p class=\"me-eyebrow\">THE FIRST 90 DAYS<\/p>\r\n<h2>The activity should be visible early<\/h2>\r\n<p>We start with structure, but we do not wait three months before contacting the first customer.<\/p>\r\n<\/div>\r\n<div class=\"me-process-grid\">\r\n<article class=\"me-step\">0\u201330\r\n<h3>Understand, choose and prepare<\/h3>\r\n<p>I learn the product, customer value and your current market experience. We then select target groups, messages and the first companies.<\/p>\r\n<\/article>\r\n<article class=\"me-step\">31\u201360\r\n<h3>Contact and create meetings<\/h3>\r\n<p>Outbound sales, distributor conversations and meeting booking begin. We adjust quickly when the market reacts differently from expectations.<\/p>\r\n<\/article>\r\n<article class=\"me-step\">61\u201390\r\n<h3>Build pipeline and choose the next level<\/h3>\r\n<p>Customer visits, real opportunities, quotations and partner discussions form a pipeline that supports the next investment decision.<\/p>\r\n<\/article>\r\n<\/div>\r\n<div class=\"me-reporting\"><strong>Every week, you receive a brief and honest status.<\/strong>Who has been contacted? What is the market saying? What needs follow-up? Where should management become involved?<\/div>\r\n<\/div>\r\n<\/section>\r\n<section class=\"me-section me-capacity\">\r\n<div class=\"me-shell\">\r\n<div class=\"me-section-head\">\r\n<p class=\"me-eyebrow\">CAPACITY AND PRICING<\/p>\r\n<h2>The same person. A different pace.<\/h2>\r\n<p>You choose how much active market time to put in. Prices are open, so the conversation can focus on the business rather than guessing the fee.<\/p>\r\n<\/div>\r\n<div class=\"me-capacity-grid\">\r\n<article>\r\n<p class=\"me-plan-name\">Growth<\/p>\r\n<h3>2 days per week<\/h3>\r\n<strong>\u20ac5,965 per month<\/strong>\r\n<p>Validate the market, build the first pipeline and qualify distributors.<\/p>\r\n<\/article>\r\n<article class=\"is-featured\">\r\n<p class=\"me-plan-name\">Expansion<\/p>\r\n<h3>3 days per week<\/h3>\r\n<strong>\u20ac8,646 per month<\/strong>\r\n<p>Continuous outbound sales, customer visits, KAM and partner development.<\/p>\r\n<\/article>\r\n<article>\r\n<p class=\"me-plan-name\">Dedicated<\/p>\r\n<h3>5 days per week<\/h3>\r\n<strong>\u20ac13,338 per month<\/strong>\r\n<p>A full, dedicated market function with hands-on Country Management.<\/p>\r\n<\/article>\r\n<\/div>\r\n<p class=\"me-center-link\"><a href=\"\/en\/pricing\/\">See the complete pricing structure, travel model and business case \u2192<\/a><\/p>\r\n<\/div>\r\n<\/section>\r\n<section class=\"me-section me-fit\">\r\n<div class=\"me-shell me-fit-grid\">\r\n<div>\r\n<p class=\"me-eyebrow\">A GOOD FIT<\/p>\r\n<h2>I will also say so if the business case is not ready.<\/h2>\r\n<p>Market Embassy works best when the company truly prioritises the market and can respond when customers show interest.<\/p>\r\n<\/div>\r\n<ul>\r\n<li>The product has a clear and documentable customer value<\/li>\r\n<li>Management wants real progress \u2013 not only market information<\/li>\r\n<li>Technical support, quotations and delivery can support sales<\/li>\r\n<li>There is willingness to adjust the message and effort to market feedback<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<section id=\"kontakt\" class=\"me-cta\">\r\n<div class=\"me-shell me-cta-inner\">\r\n<p class=\"me-eyebrow\">LET US TALK<\/p>\r\n<h2>Which market is not being followed up properly today?<\/h2>\r\n<p>Call or write to me directly. The first conversation is about your product, your current experience and the result you genuinely want from Germany or the wider DACH region.<\/p>\r\n<div class=\"me-button-row\"><a class=\"me-button me-button-primary\" href=\"mailto:ch@market-embassy.com\">ch@market-embassy.com<\/a><a class=\"me-button me-button-secondary\" href=\"tel:+4541403555\">+45 41 40 35 55<\/a><\/div>\r\n<p class=\"me-contact-meta\">Carsten Hedekaer \u00b7 Market Embassy ApS \u00b7 Parkvej 48 \u00b7 6100 Haderslev \u00b7 Denmark<\/p>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>CARSTEN HEDEKaeR \u00b7 DACH MARKET DEVELOPMENT Germany will not become your market by itself. Someone has to own it. I am Carsten Hedekaer. Since 1994, I have worked with German customers, distributors and decision-makers. Market Embassy gives Scandinavian B2B companies the local sales presence they are missing \u2013 without hiring a full-time Country Manager first. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-market-language.php","meta":{"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/market-embassy.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18"}],"version-history":[{"count":13,"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/market-embassy.dk\/index.php?rest_route=\/wp\/v2\/pages\/18\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/market-embassy.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}